Sun Buddies

Branding

Art direction and design for eyewear brand Sun Buddies.

Envisioned a womenswear direction — A study on film. Renaming all designs to first names of female actors: Bibi, Edie, Greta, Jodie, Liv, Lubna, Maud, Sissy and Uma. Notably, Bibi nods to the classic pair that Swedish actor, Bibi Andersson, wears in Ingmar Bergman’s Persona.

Brand story, logotype, packaging, social media, business cards, correspondence card, envelopes and typography.